Does The FTC Hate Internet Marketing?

Internet marketing changed forever after December 1, 2009. On this date, the FTC implemented a set of guidelines that would restrict how bloggers, eBook authors and affiliate marketers could promote their wares. Many panicked at these changes. All throughout the blogosphere, Internet marketers voiced concern over how these guidelines would ruin their business. Some of this talk even scared away new entrepreneurs, who were already distrustful of online money making schemes. However, whether you are old or new to Internet marketing, the FTC guidelines are nothing to be afraid of. In fact, when implemented properly, these new rules could actually increase your conversions. You just have to follow the FTC Internet marketing plan.The FTC Internet marketing plan should address two major components of your advertising strategy: testimonials and your relationship to the company at hand. In the past, Internet marketers ignored or exploited these factors, which resulted in consumer distrust. It got to the point that anything associated with ClickBank or affiliate marketing became viewed as a scam. The overly-hyped copy and dishonest testimonials weren’t enough to generate new sales. If customers didn’t request refunds, they simply bad-mouthed the brand. When the FTC took notice, they began to believe that ALL Internet marketers were unethical. You can change their views with the FTC Internet marketing plan.In regards to testimonials, you have two choices. You can either eliminate them from your campaign, or you generate them based on the FTC’s new guidelines. In the FTC Internet marketing plan, positive testimonials are allowed, but they must be offset with a statement describing a more “realistic” result. For example, if you sold a weight loss eBook, it would be acceptable to showcase testimonials where customers claim that your product helped them lose 10, 20 or even 100 pounds. However, at the end of this charade, you must include a statement saying that the average customer only loses “X” number of pounds based on whatever study you did. If your experiments reveal that 99.99% of your customers didn’t lose anything, that fact must be disclosed on your copy.If your results are especially disheartening, you will have to revise your FTC Internet marketing plan. You can either use humor to balance out the negative results, or you can omit the testimonials and lower the price of your product. In the meantime, focus on the facts in your copy. Tell what your product does, but do not give any wild promises of results. By doing so, customers will actually develop more trust in your brand.Now you are ready to learn about the second component of the FTC Internet marketing plan: material disclosure. With material disclosure, you must tell consumers what your relationship is with the merchant you’re promoting. If you created a product yourself, make mention of this fact in your copy. For affiliate marketing and/or paid endorsements, you will have to say you’re an affiliate that receives commissions or endorsements for your reviews. Now this might seem like a drag, but in the FTC Internet marketing plan you can work this to your advantage. If you do not already own the product in question, purchase it and start analyzing what it does. Take pictures of your investigation so that consumers know you’re not faking. In the case of eBooks, you will have to take screenshots or pictures of the results of the information.When consumers reach the end of your copy, they will see that you’re an affiliate not because of some get-rich-quick scheme, but rather because you have faith in the product you’re promoting. You can even tell them that they can get into the business too, if they are pleased with the product. Of course, this type of promotion should be done separately, as you still want to keep them on the same thought within your main copy.If you do decide to initiate a “second” promotion, include a free newsletter subscription at the bottom of your Web page. It should come after your payment buttons and affiliate links, as it is your last chance to try to connect with the customer. If they subscribe, you can send them newsletters explaining how they can copy your success. In the process, you can sell even more materials.In summary, the FTC Internet marketing plan is really what webmasters should’ve been doing all along. It is sad that so many in the Internet world forget that ethics generates far more sales than sleazy, overhyped copy. At the core of the FTC Internet marketing plan, you would never promote a product you didn’t try for yourself. You would also give more realistic testimonials. Beyond that, there are no additional concerns with the FTC Internet marketing plan. As long as you remain honest with your promotions, the FTC will not curtail your online advertising. Remember, the FTC is not against Internet marketing. What they are against are advertisers selling inferior products to gullible, uninformed consumers. If you give consumers honest information, you will not have any problems with the FTC’s new rules.

5 Crucial Diet Tips For Business Travelers – How To Travel And Remain Slim

If you travel on business frequently, it is likely that the combination of work stress, disrupted routines, business engagements over dinner and food temptations may have made you balloon up. In that case, weight loss is probably on your mind. Don’t worry, there is hope even as you travel, if you are prepared to follow these diet tips for business travelers.1. It Is No Drought!Drink enough water. It is crucial to keep your metabolism going and consequently, lose weight. However, amidst all the stresses, pressures and distractions of traveling, it is easy to forget water. Do that at your own peril, though. When water is not an essential part of your travel diet plan, and you get dehydrated, your body may just interpret those signals as hunger, and you could end up overeating. With excess food and a sluggish metabolism, you know just what the result will be! The best strategy is to carry a bottle with you, when you leave your hotel in the morning.2. Healthy Snacks Exist Even Far AwayWhen you are out traveling, what usually happens is that you suddenly feel hungry and you have a small window of time to grab some lunch. You stop at the first drive-through you see and wolf down a burger, fries and a soda. Bad idea, and you know that. In limited time, you could stop by a grocery instead, pick up a couple of pieces of fruits, a bag of nuts, and a low-calorie tuna salad. These food items are ideal for your travel diet plan, and even if they don’t make a full lunch, they will drive your hunger pangs away, and you wouldn’t crave for the extra mayo, cheese and fries in your burger meal.If you anticipate that you will be really pressed for time during your next business trip, pack in non-perishable healthy snacks before you leave home.3. Be Your Own ChefIf you will be away for a while, you will probably be staying at one of those long stay hotels, which give you a little kitchenette or microwave. That is ideal to set up a healthy traveler’s diet. Stock a healthy cereal, such as oatmeal, and you could also buy healthier instant meals, which simply need to be heated up. You could even inform your hotel’s in-house chef that you are on a healthy, weight loss diet, and they usually won’t mind accommodating your requirements.4. Will You Lose Weight With Booze?Drinking is a big problem on business trips, and no article on diet tips for business travelers can ever be complete without a mention. You have to control your intake of alcohol, if you are serious about your travel diet plan. Apart from the fact that alcohol has a lot of calories (and cocktails are even worse), it also leads to overeating. Sip your drink slowly and keep your consumption limited to 2 drinks. If you feel like a cocktail, Bloody Mary and Tom Collins are the lightest ones in terms of calories, both in the 130-150 kcal range.5. The Devastating Daily BingeYou may not want to miss out on the cultural experience of eating out, even if you are trying to follow a travel diet plan, but make sure you are only binging occasionally, and most of your meals are healthy. These days a lot of restaurants have good tasting ‘low-calorie’ meals. Take advantage of this.At the end of the day, with these diet tips for business travelers, you should succeed with your weight loss goals and remain slim and trim. You are free to publish this article without any change in the content electronically, in print, in your e-book, or on your web site, free of charge, as long as the author resource details are included.

Business Travel Tips – How to Pack For A Business Trip

Use these business travel tips pointers to create and plan a stress-free business packing travel plan.Ladies:When you are putting together your clothes for business, experiment with one color instead of all your favorites. This makes it simple for you to combine and present an ideal business persona for your meetings. With a one color-scheme, you will not need to pack multiple pieces of clothing.
If you’d like to add a bit of color, you can include a colored shirt or scarf you like (maybe it is your favorite, or it gives you that ‘extra OOMPH’ that you need for self-confidence – or to compliment your look).Tips on packing shoes: As much as shoes are something that some women say they can’t ‘live without,’ pack no more than two or three sets. Make certain you have a set of flats and only one set of high heels in your luggage. If you wear high heels all day and evening long, then during your company trip, when what you want (need) most is to shine, you may be experiencing painful leg and back discomfort.In addition to sensible shoes, women who travel may want to pack makeup. On a business trip and with makeup – Less is better. Makeup during a business trip really should be minimal so that you present an experienced, knowledgeable and professional look. Foundation, powder, mascara, lip gloss, eye liner, and eye shadow, are a few of the things that you need to consider in packing. Less is more – mascara and lip gloss can go a long way in making a professional looking presentation.All Travelers:Frequent business travelers should make it a habit of packing their bags as soon as they return from a business trip. This way, when they have to travel on short notice, the stress and worry of packing is diminished.
Frequent travelers on business really should try to use regional airports instead of major air-ports. Local and small airports are less congested, and then there are fewer security hurdles.
When you are on company business, choose the most direct routes instead of the least expensive routes. The least expensive travel arrangements usually make for the longest distance, and this also means you will likely have to use your precious time for traveling and staying in hotels.
So, instead of saving money, your cost may actually go up, with the less expensive, less traveled route, Because you’ll make up for the cost with longer flights and maybe even an extra day stay at a hotel – which means more money all the way around (food, cab or car rental,.. ). Consequently, it’s always best to go on a direct flight route to save time and expense, even if you have to fly first class.
If you’re able to fly mid-week, you will be happier because you may be able to save money on trip expenses. Traveling on a Monday or Tuesday normally costs more. Take these travel tips into account when you are paying your own personal air flight to help you cut your costs.
Also think about the distance from your hotel room to where you are meeting. Have a look on the internet on a map so you see exactly where you’ll be meeting, compared to where you are going to be staying. In case you do not know the local or surrounding area, you might want to stay near a company or civic facility in which your company is holding their business.
Business travelers understand how to make the most of the resources offered to travelers specifically on business. Find hotels that focus on the travelling business person. These hotels won’t have amenities for families and neither are they attempting to attract buses of adolescents in route to a camp. When you need to pay attention to business details and not the kids running in the hallway, this will help you find appropriate (and professional) lodging.
Packing vital electronic things is likewise one of several business travel tips. In case you are traveling overseas, make certain you are aware of the telecommunications requirements of the country. Make certain you pack a couple of USB memory sticks. You will never know if they may require them.
Never pack your laptop inside your luggage. Your laptop may be a pivotal element of your trip. Inside a flight terminal in an unexpected emergency situation, your wireless laptop may be used to adjust reservations so that you can prevent all those long lines for getting your next flight out. You’ll be able to arrange accommodations by automobile or snag just one of the few remaining rooms in hotels in the city straight from the convenience of the seats in the airport terminal.
If you plan well, then you can normally just walk to your meeting or hotel, while the people around you are stressed – simply because you knew the way to balance technology plus the need to help yourself out of a situation that could have been a problem.
But one way to use your laptop computer to help yourself if there is a situation where the airport terminal is shut all the way down would be the limited electric power of laptop computers. To see your electric battery go lifeless just when you wanted it by far the most is a lot like watching your tire go flat on the freeway because you drove over glass on your way to the meeting.
What few people know is that you have open electric-powered outlets in air terminals which are there for cleanup crews. Once you are at the airport – discover exactly where those outlets are. Normally you can find these outlets just underneath the windows that look over the landing strips. If you can secure a seat close to these outlets, it is possible to replenish your laptop computer and maintain your lifeline to everyone you need to.Using these simple business travel tips, you can better understand what to bring. Make sure that packing for your next business trip is hassle-free.