What is internet marketing? The term encompasses the very activity it suggests. It is the marketing of products and services via the World Wide Web. As Internet marketing has grown in popularity and the net itself has boomed in its applications, the definition has grown. Today Internet marketing includes a variety of activities. In spite of its constant evolution, Internet marketing generally fulfills three purposes. The opportunities it entails are ever expanding however.Purposes of Web Site MarketingThe first purpose of Internet marketing is to represent a company. The Internet is a great place to communicate the message of a business to the world at large. Plenty of businesses both big and small use the Internet as a resource to reach people. Here they have the space and audience to advertise what they sell and what they stand for. Companies market themselves creatively and compellingly to Internet users who ideally will become clients if the marketing is a success. A second objective of Internet marketing is to gather information about potential customers or a targeted client demographic. Companies conduct research on the Internet to learn about niche markets and the needs of certain consumer categories. Finally, Internet marketing is used to advertise a product or a service that is up for sale.Why Use the Internet?The advantages of Internet marketing are vast. It allows for people to order bulk supplies and specialty items on their own terms and time. Even if you are just an individual consumer rather than a business owner, the perks of online marketing are great. You can use the Internet to find employment or hire help. You can use it to shop or to sell your own used items. You can even use the Internet for networking and dating. When websites attract many visitors they are deemed “high traffic.” It is sites like these that make great locations for advertising. Advertisers will seek out and pay top dollar for high-traffic web hosts. If you have a website or a popular blog you can get paid to allow for an advertisement banner on one of your pages.Internet web site advertising is a worthwhile venture. Businesses can reach people all over the world, from all backgrounds, lifestyles, ethnicities and age brackets. Better yet, just about anybody can do it. You can become an Internet marketing agent just by selling your old household items online. Selling online allows you to show a wide radius of people what you have to offer. Whatever it is that you display can stay advertised for as long as you like. Even when you are sleeping or at work, you know that people are looking at what you have to sell. Selling online also puts some power into the customer’s hands. If you’re the seller you know that only people who are interested will examine your site and contact you for details or a bid. You don’t have to exhaust yourself with endless pitches. Instead you make an effective looking web page and wait for the results.The independence and convenience afforded by web site marketing is what makes it so appealing. As a result more and more individuals and businesses are turning to the web as a valuable tool for advertising, communication and information sharing.